The craft show is over, and it was a success! At your booth you had potential customers, but did you realize, that for every transaction, that you now can call that customer, YOUR customer! What did you do to ensure that they remember you for future purchases? Marketing materials is not just for gaining customers, it is also very effective for customer retention.
Believe it or not, I do not use business cards at the craft shows. They usually get thrown out and are a waste of money. A more effective tactic is to place in their bag of purchases, this “Upcoming Craft Show” sheet of paper with the dates, times & locations of your upcoming craft shows. If they are at one show, more than likely they will be looking for other shows to attend. I also leave a stack of these sitting on my table for people to pick up. I have a template ready for you in Canva, all you need to do is edit the information, and then cut the sheet into fourths.
If I don’t have any upcoming shows, then I will create a “Follow Me QR Code” type of lead magnet. This will contain a little information about my business, any contact information that I don’t mind being public. I caution against adding a phone number if you don’t have a dedicated phone number for your business. I will also include a QR code that will lead them to either my website, Facebook Page, or other social media link. The QR Code generator is free to use. I have a template ready for you in Canva, all you need to do is edit the information, and then cut the sheet into fourths.
Another thing you can do is just ask them if they would like to receive updates about new product offerings and show updates. There are a several different newsletter email programs you can use. I have used Mailchimp but prefer Mailerlite. Both offer a free option for up to 2,000 subscribers. I just leave this “Newsletter Sign Up” form by the checkout section for them to fill out if they desire. The download is at the end of this article, along with all the other resource links.
One other form I may take with me is a custom invoice. This is useful if the customers are requesting more than one custom order product, otherwise I just use the custom order form, found in “The Ultimate Craft Show Organizer”. I would just fill this out by hand. I hold onto it until I completed their custom order and then return it with the product. That way they have record of what they purchased and all my contact information. I have a template ready for you in Canva, all you need to do is edit the information.
One question you will ALWAYS be asked is do you take credit cards. I will take credit cards through my PayPal card reader. I use a card reader from PayPal. I also will take cash, but I will not take a check, even a local one. I put this sign up in two different places, one at the checkout section and one at the “Showstopper section” of my table. The “Forms of Payment” template is ready for you in Canva, all you need to do is edit the payment sources you accept.
Thank you for sticking with me throughout the “Craft Show Series”. I hope it has given you some good tips and that you find “The Ultimate Craft Show Organizer” and these marketing resources helpful.
If you are a seasoned craft show seller or are just starting out, you might want to checkout my SVG collection of “Best Sellers”.
Craft Show Marketing Resources
- The Ultimate Craft Show Organizer
- Upcoming Craft Show Template
- Follow Me QR Code Template
- QR Code Generator
- Newsletter Sign Up Form
- Custom Order Invoice Template
- Forms of Payment Template
The Craft Show Series
- The Ultimate Craft Show Organizer
- Craft Show Display Set Up Tips
- Pricing for Profit
- Craft Show Branding
- Craft Show Seller's Etiquette
- Craft Show Marketing Resources